Chapter 2. Acquisition and conversion flow
Move beyond simply sharing a code and build a channel flow that can consistently turn interest into actual cloud orders.
Follow chapters 1, 2, and 3 in order
Influencer program chapter 1 · Readiness and promotion basics
This chapter covers the goal of the influencer program, the information you should prepare in advance, and the baseline criteria the operations team reviews.
Open this chapterInfluencer program chapter 2 · Acquisition and conversion flow
This chapter explains how to run channels, place referral links and codes, and build a flow that turns signups into real orders.
Open this chapterInfluencer program chapter 3 · Settlement and long-term operation
This chapter finishes the flow with settlement requests, hold reasons, and the habits that keep the channel healthy over time.
Open this chapter1. Separate channels by audience type
A blog, community, group chat, and personal network all create different reactions. Your product recommendation should change with the audience.
2. Product explanation matters more than the code itself
Users convert better when they understand which plan fits their case than when they only see a general discount message.
3. Match products precisely
It is usually better to connect a user to the right mid-range plan than to push the most expensive plan first. Accuracy wins over pressure.
4. Judge performance by paid conversion
Clicks and impressions matter less than whether signups eventually top up balance and complete real orders.
Operating point
Steady paid conversions from the same channel are far more valuable than a short burst of noisy traffic.
Simple message example
A message such as “Start with the 12G plan, then move to 24G when traffic grows” is often more persuasive than a generic sales push.